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Automated Gifting: Lookbooks

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Shopify’s New Automated Gifting Process: Lookbooks

Automated Gifting With Lookbooks

ShopMy’s Lookbooks feature streamlines the gifting process for brands and creators. Brands can effortlessly create digital product catalogs and send them to targeted influencers and creators can conveniently select the product they want to try. This approach simplifies product seeding, boosts engagement and significantly reduces waste in the influencer industry. See an overview of the feature here.

An All Inclusive Guide to Lookbooks:

https://vimeo.com/869452861

How Does the Automated Process Work?

Building Your Lookbook

  1. Select Gifting, then click on Lookbooks and New Lookbook.
  2. Customize your Lookbook with a unique title, description and cover image.
  3. Click Add Product, browse the product catalog and add items to your Lookbook by clicking the plus sign.
  4. Through our Shopify integration, all product sizes and variation will automatically populate.
  5. Click Settings.
    1. Responsible for Placing Order: Choose between Shopify for automated Lookbook order or Your Team for manual order placement.
    2. Country Restrictions: Toggle the United States radio button to restrict Lookbook access to creators residing outside the US.
    3. Set Your Lookbook Item Limits:

Send Your Lookbook

  1. Click Send Gifting Request >> Add Recipient or List >> Select the list of creators you wish to gift by clicking the plus sign.
  2. Personalize your message to the selected group of creators, using variables like “Hi {{FIRSTNAME}}”
  3. Optionally, set a product deadline by selecting a date for expiration. Creators will be unable to select items after this date.
  4. Click Send Request.

After Your Lookbook is Sent

  1. Upon creator submission, a $0 order is generated in your brand’s POS system. All orders show an order amount for the subtotal, then a 100% discount will be applied so the total amount will show $0.For Shopify brands, this process is automated; for others, orders remain pending until manually placed.
  2. With Shopify integration, tracking information is sent to creators once orders ship. For manual orders, provide the tracking link to creators.
  3. Creators can generate affiliate links from the order status page and are prompted to link their social media accounts if not already done.

Analyzing Your Results

  1. Toggle on View Analytics for an overview of Lookbook results.
  2. Scroll down for detailed analytics.
    1. Creator Performance: Monitor creator status, clicks and volume driven.
    2. Top Product Selected: Track item popularity among creators.
    3. Creator Promoter Content: View content generated by creators, with analytics available for individual posts.

How to Get Started

Setup requires your brand to set up an app to your Shopify store. Follow the steps below for set-up and our team will contact you for next steps:

Lookbook FAQs

Need some more support? Take a look at our Gifting Webinar (passcode: 2!6T.#aa)